Repurpose Content

Lets Repurpose content

Getting the most out the content you’ve created.

You’ve done the hard work - let’s get the most value out of it.

REPURPOSING CONTENT DOESN’T HAVE TO BE DIFFICULT, BUT CAN TAKE TIME TO DO PROPERLY.

Once you’ve created the content you’ve done the hardest bit of work. But repurposing content is not as simple as cutting and pasting it in to a different app.

Take one blog post for instance, that has three key points that will help you audience.

Each point could be at least one social media post (per platform) on it’s own.
It could then be illustrated a different way, or a quote lifted from the post. And then you’ve doubled the posts you’ve got from it!
Now, what about including that quote on your email newsletter (but a format that doesn’t make it huge),
And then you can pin the blog’s cover image as well as a Pinterest-friendly version of everything I’ve just listed above.

If you’re on 3 social platforms, that’s around 40 pieces of content (give or take) from one post.

Breaking down the key points from a blog post and turning them in to other graphics takes time but is undoubtedly worth it. Especially when they can be shared more than once on platforms like social media where content life-spans are relatively short. I can work with your established brand identity and brand assets - and help develop new ones if needed - to ensure your business message undoubtedly belongs to you and your business.

REGARDLESS OF WHERE YOUR CONTENT STARTS, I CAN GUARANTEE THERE’LL BE A WAY OF REPURPOSING IT TO REACH A WIDER AUDIENCE.

Where that is depends on your business and that audience, but I’m sure there’ll be a way.

A5 Dot Grid notebook being held open. A hand on the left holding a teal pen is writing on the topleft page, with a right hand holding the book in the middle. it is leaning on a teal desk with a white keyboard and paperclips around it.

“I would 1 million percent recommend Rachel.... Thorough consultation, understanding of all your ideas, friendly and approachable. Five Stars”

Laura Lewis, LJ Beauty

Build Your Own Package

Chances are, however, that the content you’re repurposing isn’t just for one place. And just like your business is unique, so are your requirements and priorities. With all these skills in my wheel-house it’s possible to create your own mixture - let’s chat about what your needs and preferences and I can put together a fully bespoke quote for a fully bespoke package. And it can, of course, cross over with elements of creating and sharing too.